Foreword from Paul J Meyer

Values give meaning to your life, they influence your decisions, they determine you success, they guide your life priorities… in short, values define who you are. That’s the critical message Mona Dunkin offers throughout the pages of her book, Creating Value: An Intangible in a Tangible World… and I couldn’t agree more. Too often in this I-me-mine world we live in, we forget what it means to place a value on something. It’s not monetary value we’re talking about here. As Mona reminds us, its the value or values we embrace that serves as our “compass for life.”

Without values we’re destined to wander aimlessly through life without purpose. And if we do that, then we have not lived up to the greatest endowment ever given – to have been created in God’s image. I like the way Mona said it: “we are human beings craeatied in Gods’ image… a work of art with a designer label.” To decide if we’re a designer label or a genetic brand, we have to ask ourselves some difficult questions. At the end of each chapter Mona challenges us to ask questions, to evaluate ourselves: What do we believe in? How honest are you with yourself. It’s what she calls being “bottom-line honest.”

That’s the bottom-line message Mona sends to those who read this book, without bottom-line honesty, it’s not likely you can truly evaluate yourself, your life or your action, for it’s the honest evaluation that establishes who you are.

I congratulate Mona for writing this book, and I commend you for reading it. Now, all you have to do is ask yourself some valuable questions… what do you value? Creating Value will help you find the answers.

Paul J. Meyer
Founder of Success Motivation International, Inc.
New York Times Best-Selling Author